Your opinion counts!

The success of our research depends on the participation of people from all walks of life.We seek their opinions through telephone and online surveys, in-person interviews and focus group discussions. We pass our findings on to clients, so that they can better meet the needs of their customers.

If you would like to register to be considered as a participant ....

We host a wide variety of focus groups and interviews at our offices. Those who participate are typically paid an honorarium. Focus groups are discussions where a leader chats with small groups (anywhere from three to eight people). These sessions normally last two hours. Interviews involve one or two people talking with a researcher, and vary in length.

We have a database of people who have told us that they would enjoy participating in our studies. If you would be interested, please contact our Field Director, Kathy Sorensen, by calling 519.679.0110, or by email Please provide a phone number and email address where we can reach you in the evenings.

If you have already agreed to participate in a study ...

If you have agreed to participate in a study being held at Insights, thanks so much! You may wish to check out our location or take a look at our building and the room where you will be meeting.

If you have any questions at all, please contact our Field Director, Kathy Sorensen, by calling 519.679.0110, or by email We invite only a small number of people to participate in our interviews and focus groups. It is important that you let us know if you are unable to attend.